Jaguar Land Rover is developing new 3D head-up display technology that promises not only to improve vehicle safety, but also the enjoyment of passengers during a long journey.
Unlike today’s head-up systems that simply display information on a vehicle’s windshield, JLR’s 3D tech—which is being developed in partnership with the Centre for Advanced Photonics and Electronics (CAPE) at the University of Cambridge—uses augmented reality to make information appear as though it’s being displayed on the road ahead. That kind of augmented reality can not only be useful for things like navigation and highlighting points of interest, but also for alerting drivers to possible dangers.
Auto Express revealed thatDevelopment for the head-up display was green-lit in response to a series of studies conducted in Germany, which found that 3D displays in an automotive setting can improve both the driver’s reaction time and judgement of depth.
Added benefits of the head-up display system would include an increased amount of personalisation options for drivers and the opportunity for passengers to watch 3D movies. JLR says its system could incorporate head and eye tracking software to follow the user’s position, ensuring they can see the film without the need for 3D glasses.
Jaguar Land Rover envisions its 3D displays could be used to display personalised media to individual passengers, including journey details, points of interest and movies, regardless of their position in the vehicle.