The Mercedes-Benz CLA second-generation will arrive in showrooms in the coming weeks promising to be a better four-door coupe in every way over its already impressive predecessor. The first-gen CLA was a pretty big deal when it launched in 2014. Not only was it built on a front-wheel-drive platform, but it also carried a starting price of just under $30,000 ($29,900 to be precise). Mercedes wanted to bring in younger buyers who would remain with the luxury brand for years to come. Of course, once customers began tacking on the option packages, that sticker price quickly exceeded $30k.
According to Cars Direct, the redesigned 2020 Mercedes-Benz CLA price start at $37,645, the CLA will be $3,850 more expensive than the A220 ($33,795 for 2020) and $4,750 more affordable than a C300 ($42,395). The car’s most direct competitor will likely be the 2020 BMW 230i, a 2-door coupe priced from $36,295 that’s more powerful but much older than the 4-door CLA.
Like the current car, things get pricey when adding optional equipment. For example, opting for the Driver Assistance Package requires choosing the Premium Package and Multimedia Package, quickly pushing the price past the $42,000 mark. This is a far cry from where the CLA first started.
Two models will also be positioned above the base CLA250, the 302-horsepower CLA34 AMG and the near-400 hp CLA45 AMG. Pricing for those models hasn’t been announced, but the current AMG-tuned CLA45 starts at about $54,000 and can be optioned well beyond $70,000.