Rolls-Royce Cullinan Black Badge Debuts With More Power, Luxury and Style

The new 2020 Rolls-Royce Black Badge Cullinan luxury SUV which was unveiled on Thursday was a high-gloss black chrome Spirit of Ecstasy hood ornament looking straight out of Gotham central casting.

All Rolls-Royce vehicles are special but if you truly want to be the elite of the elite, you need to drive one from the Black Badge Collection. Black Badge Rollers offer even more bespoke customization than usual, offering carbon fiber, diamonds, and other exotic materials. So far, the Dawn, Ghost, and Wraith have all been given the Black Badge treatment but now it is time for Rolls-Royce to turn its attention its first SUV model, the Cullinan.

“Black Badge reflects the desires of a distinct group of Rolls-Royce clients: men and women who take risks, break rules and build success on their own terms. The time has come for Rolls-Royce’s boldest and darkest expression of Black Badge yet. The King of the Night, Black Badge Cullinan,” said Torsten Muller-Otvos, Chief Executive Officer, Rolls-Royce Motor Cars.

The Black Badge Cullinan also wears sharp new 22-inch wheels finished in a darkened silver-and-black two-tone finish. Those wheels wrap around giant rotors clamped down on by red brake calipers – a first for Rolls-Royce.

The carbon fiber has been redesigned with aluminum weave and shows off a 3D geometric pattern. In the Black Badge shown here, black leather is paired with a new color called Forge Yellow, one of many available curated options. A final detail is the infinity sign that is seen throughout the interior. This is a call back to Sir Malcolm Campbell’s Rolls-Royce-powered Blue Bird K3 hydroplane.

One of the most significant upgrades between the base Cullinan and the Black Badge is the performance. Rolls-Royce finessed the twin-turbocharged 6.75-liter to make 600 horsepower and 664 lb-ft of torque, both up from 563 horsepower and 627 lb-ft of torque. Zero to 60 takes only 4.9 seconds, and it tops out at 155 mph. The Black Badge also has “intuitive throttle,” which makes the ZF eight-speed transmission shift a little more aggressively, and a “low” button on the gear shift opens up a deep-voiced exhaust note.

The bespoke British brand now offers to its well-off customers more of everything with the Black Badge Cullinan, including a $384,750 starting price, which is about the cost of one nice SUV more than the base $327,750 Cullinan.

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