The All-New Rolls-Royce Ghost is revealed after a teaser campaign. Ghost is getting its second generation after 10 years of the first generation. This is an important moment, since the Ghost has been the luxury brand’s bestseller.
Pursuing “Post Opulence,” minimalist vibes for the new Ghost, Rolls-Royce pursued a pared-down aesthetic throughout the car, and we think they largely succeeded. Gone is the outgoing sedan’s wrap-over radiator shell, with the iconic Rolls-Royce grille shape relegated entirely to the nose of the car. This design choice also forced the company’s Spirit of Ecstasy hood ornament to abandon her former post atop the chrome shell, and now she lives on the leading edge of the hood surrounded entirely by sheet metal.
The rest of the 2021 Ghost’s styling is similar to the outgoing model, with a few key differences. The front end is smoother, with a single-frame lower air intake that curls up at the edges and dovetails into little chrome strakes. Gone are the current Ghost’s standalone turn signals, and the 2021 sedan distinguishes itself further with upswept headlights that recall the Phantom.
Powering the luxury car is a 6.75-liter twin-turbocharged V12 engine pushing out 563 hp and 627 lb-ft (850 Nm) of torque. Rolls-Royce says this engine delivers maximum torque from just 1,600 rpm and that it features a distinctive porting in the air intake system to reduce unwanted engine sounds in the cabin.
The engine is placed behind the Ghost’s front axle, providing the sedan with a perfect 50/50 weight distribution. Power is sent through an all-wheel drive system via an eight-speed ZF automatic transmission that features Rolls-Royce’s Satellite Aided Transmission system, which draws GPS data to pre-select the optimum gear for upcoming corners. The Ghost also has all-wheel steering.
Rolls-Royce has further developed its trademark self-closing doors that now allows owners to open the door with one pull of the interior handle and provides power assistance on opening. When the door is opened sufficiently, owners let go of the handle and a door brake will automatically engage. With the push of a button on the exterior door handle, the door will close automatically.
Compared to the outgoing Ghost, this new one has grown by 89 mm (3.5-inches) to 5,546 mm (218-inches) and is also 30 mm (1.18-inches) wider at 1,978 mm (77.8-inches). Inside, Rolls-Royce has developed a highly insulated sound stage that sees components that generate almost imperceptible sound waves being tracked and modified. For example, the inside of the air conditioning ducting used in prototypes were determined to be too loud so it was removed and polished to produce less sound.
An air-purification system keeps the Ghost’s air from going stale, and myriad power adjustments to its seats, front and rear, ensure all passengers will ride along in supreme comfort. The Ghost has a 17.9-cubic-foot trunk to ensure their custom-made luggage gets there, too.
Elsewhere, the new Ghost comes equipped with an advanced audio system and a new Starlight Headliner that works alongside advanced exciter speakers to effectively turn it into a large speaker.
The 2021 Rolls-Royce Ghost’s exterior, it has a familiar character but also stands out from the previous Ghost. Found up front is a new grille that includes 20 LEDs underneath the top of the grille that help to illuminate the veins. The new Ghost also includes LED and laser headlights while at the rear there are new taillights with a slightly more striking look.
Additionally, the new Ghost includes advanced systems such as vision assist with day- and night-time wildlife and pedestrian assistant, a four-camera system with panoramic view, all-round visibility and helicopter view, active cruise control, collision warning, cross-traffic warning, lane departure and lane change warning, Wi-Fi hotspot, and self-parking.
Rolls-Royce hasn’t said exactly when the Ghost will go on sale, and pricing hasn’t been released, either. We would expect pricing comfortably above the $250,000 mark. This Ghost will be around for quite awhile, as Rolls-Royce indicated it will have a 10-year cycle like its predecessor.